Partnership is IOC’s largest single source of revenueDeal will last through to end of 2036 Summer Games
NBC Universal has unveiled a $3bn extension of its Olympics deal, ensuring the Summer and Winter Games remain on NBC and its Peacock streaming service in the US until 2036.
The International Olympic Committee (IOC) and Comcast, the telecoms conglomerate which owns NBC, announced their latest lucrative partnership – the biggest single biggest source of revenue for the IOC – on Thursday.
Partnership is IOC’s largest single source of revenueDeal will last through to end of 2036 Summer GamesNBC Universal has unveiled a $3bn extension of its Olympics deal, ensuring the Summer and Winter Games remain on NBC and its Peacock streaming service in the US until 2036.The International Olympic Committee (IOC) and Comcast, the telecoms conglomerate which owns NBC, announced their latest lucrative partnership – the biggest single biggest source of revenue for the IOC – on Thursday. Continue reading… US news | The Guardian